Over five months, I audited and redesigned core
e-commerce touchpoints for Cecilie Bahnsen, including product listing pages, product detail pages, and navigation, with a focus on improving consistency, discovery, and conversion without compromising the brand's premium, editorial feel.

Flatpay is a Danish fintech providing payment solutions for small and medium businesses. As in-house Product Designer on the POS domain, I partner with PMs and engineers to deliver user-centred solutions across three products: the POS app, payment terminals, and the Customer Portal. My process covers discovery, usability testing, flow mapping, and high-fidelity design within a complex design system, complemented by AI prototyping to accelerate ideation and iteration.
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‍Key achievements include:

• Contributed to a 20% NPS increase over six months
  
• Delivered research insights directly informing the successful launch of Flatpay POS in the UK market
• Shipped the modifiers feature with 11.5% adoption within two weeks of launch
• Optimised the design system to support AI prototyping workflows
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As the sole designer in the e-commerce team, I worked alongside the Product Owner and developers to redesign key conversion funnel pages, owning the full process from user research and journey mapping through to implementation and QA. My work spanned A/B testing hypotheses, strategic design decisions across checkout, and campaign support for initiatives like the gift guide launch and new product releases. Alongside this, I improved the in-store experience at Tekla Copenhagen, adding new POS functionality and optimising staff flows.
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‍Key achievements include:

• 2,3% increase in add-to-cart rate achieved through a redesign of product pages
  
• 65% increase in user engagement in the Gift Shop achieved through improved layout and UX enhancements
• 11% bounce rate decrease achieved through redesign of product listing pages
• 5% increase in add-to-cart rate on inspiration pages achieved through redesign introducing a "Quick Add" feature
• Established and maintained a scalable design system
• Actionable recommendations shared to the broader business based on Customer Journey Mapping
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LOMI is a Swedish pet care brand focused on sustainable, natural products. As a freelance UX designer, I led a one-month research project exploring how to encourage behaviour change toward sustainable purchasing. Using a predefined persona, I recruited participants through a screener survey and conducted in-depth interviews and card sorting exercises to uncover key barriers and motivations.
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Key results:

• Defined clear UX principles to guide the brand's design and user experience strategy.
• Outlined actionable next steps based on the established principles, helping the brand align its future UX decisions with customer needs and business goals.
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FRAMA is a Copenhagen-based apothecary and lifestyle brand known for its minimal aesthetic. As a freelance designer, I built a Figma component library and reusable template system, giving the design team a shared foundation to work faster and more consistently across digital projects. Delivered in one month, the library brought structure to their design workflow and made scaling and collaboration significantly easier.